The Zephyr first appeared in 1984 as the "Brave New World " on 103.1 FM as a class A, FM station, the fourth radio station in the Eagle Valley. Created by Jerry Davis and programmed by Fred Moore, they developed a new format called Adult Album Rock and later was recognized by the record companies as Adult Album Alternative (AAA-Rock). Playing songs much deeper on the album, based on what they thought was the best music. Things changed in the mid 1990s as a few different owners fiddled with the format and relaunched the Zephyr as an Alternative Rock station known not so creatively as The Mountain. In the winter of 2001, the station's new owners, Cool Radio, LLC, transfered the station from 103.1 FM to its new home at 97.7 FM and relaunched the Zephyr. Currently, KZYR 97.7 FM, "The Zephyr" is a radio station broadcasting an alternative music format. Licensed to Avon, Colorado, United States, the station is currently owned by Gary Schwedt and James Schubert, through licensee Rocky Mountain Radio Group LLC.
The Rocky Mountain Radio Group Founded by Gary Schwedt and James Schubert has recently taken ownership of The Zephyr 97.7 and The Mile 104.7.