Welcome to our business and marketing section of the Zephyr website. Our goal here is to help give you some ideas about improving your business. There are documents about the latest research on marketing, information from some  of the country's leading authorities as well as a blog on random thoughts about the unique challenges facing small businesses in the Vail Valley. Hope you find what you are looking for..

We just found out our very own Gabrie has a blog on Marketing in Ski Resorts

 Are you prepeared for the recession?

Is my ad any good?

How long should I schedule my advertising?

 Looking To build Store traffic ?

A radio Guy helping with Newspaper advertising ?

 Why should you advertise during shoulder season ?

 Do you know your businesses' Secrets of Success ?

 Have you ever wanted to know how to MEASURE YOUR ADVERTISING'S EFFECTIVENESS?

Interested in the Seven Secrets of Advertising ?

 Are you guilty of Marketing Mistakes?   Do you know the Five Mistakes Marketers Make ?

How to use the latest research to create ads that hit your customer between the EARs ?

Ever try to figure out what kind of commercial you should use? Should it be funny? Serious? Screaming? 

Is your marketing is working ?

Our latest discussion is wheter to buy Newspaper or Radio ? 

Recently we added some blogs like "How Much Should I Budget for Advertsiing? "

There also some compelling new study that talks about Radio and the Internet for marketers. 

If you are looking for industry information and research on RADIO ADVERTISING this is a good place to start. 

If you are ready for a quantum leap into the latest thinking on the power of words and marketing, you need to read the Wizard of Ads .

There is also a weekly blog put out by our owner who has been in radio industry since being a freshman in high school and is really trying to remember everything so he can help you grow your business.  

 There are also some general documents and helpful documents you can download.  Plus some sample radio ads and other helpful tips plus a calendar of events.

If you just want more general information about KZYR 97.7 the ZEPHYR START HERE .