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Top Ten Reason To Advertise NOW |
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Written by Marketing in the Valley?
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Wednesday, 03 October 2007 |
“It’s the shoulder season no one is here, I guess I don’t need to advertise for 6 weeks.”
Here some reasons to reconsider that decision.
#10-Frequency Sells- Frequency is what makes reach effective. When a pilot uses a lot of energy to lift the plane off the ground he doesn’t cut the engines because he is cruising at 30,000 feet.
#9- Overcome Memory Lapse- Out Of Mind Is Out of Business. During shoulder season, it becomes even more important to stay top of mind- when prospective customer base has shrunken.
#8-Loyal Customers are Profitable Customers- True Locals are the best customers. Advertising messages must reach loyal, targeted audiences consistently to be effective.
#7- It’s the Time of The Season to Succeed- October can be NOTober. Prevent sales from dipping. Sure you will be busy in a few months wouldn’t you like to be busy now?
#6-Proximity to Purchase- Sometimes people buy from someone and not know why. It called subliminal. If you can reach a prospective customer as they are driving past your business or as they ‘enter the market” you chances of getting them to act are far greater. Ask yourself which medium offers the best proximity to purchase. Where is my message most likely to be heard within two miles of my store?
#5- Intrusion or Encouragement?- Ads can be informative and are welcome by listeners at all times if you have a salient value message.(we can help with that).
#4-Production is FREE- Ever wonder how a radio ad is made? Great Theatre of the Mind production is awaiting you at no extra cost— In season or out of season! We call it Value added. Its what good businesses do!
#3-One on One Communication.- What if you had the chance to speak to hundreds of Valley resident’s One on One to tell them about your business? You would have a pretty good conversion rate right? Use a medium with a warm personal One on One Communication- One individual to Another. During Mudseason, you chances are even improved as pace of life slows.
#2- Centers Of Influence- Word of Mouth will do more than anything to improve your business this winter. Create that now by telling your Value Story to Vail Valley’s Real Influencers. The True Locals who will spread your word this winter to our guests. Tell them today (without clutter) what your story is. And watch your word of Mouth spread
#1-It Just Works!
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